Kent Anderson from Zoetis and Diana Wood from Angus Australia will be speaking during the Angus through the ages National Conference on May 23rd and 24th in Albury NSW.
Kent Andersen was raised on a diversified livestock and farming operation in central Nebraska. Following graduation from the University of Nebraska (B.S., 1985) and Colorado State University (M.S., 1987 and Ph.D., 1990), Andersen served as Director of Education and Research (1990 to 1999) and Executive Vice President (2000 to 2009) for the North American Limousin Foundation. In his position with Zoetis, Andersen serves as Director of Technical Services, Global Genetics where he primarily supports beef genomic testing and genetic evaluations, as well as related services. Andersen is active in his family’s commercial cow-calf and farming operation in Nebraska. He and his wife Wendy, along with fifteen-year-old daughter Claire, reside in Windsor, Colorado.
The Angus breed is in Diana’s blood, she grew up on parents property at Coonamble NSW where Outwest Angus has been run since its inception in 1989. Diana’s grandfather is a life member of Angus Australia.
Diana is a product of the Angus Youth program having been an Angus Youth Ambassador in 2002 and involved in the Angus Youth Management Committee in subsequent years. In 2004, Diana won the Angus Youth National Judging Competition and subsequently studied at the University of Illinois in 2005 on a scholarship as the award for winning that competition.
Diana has completed a Bachelor of Economics with a Marketing Major at the University of Sydney and has worked as a Marketing and Administration Assistant at the Balmain Leagues Club, as a TACE processor at ABRI, Executive Office at Murray Grey Beef Cattle Society, Marketing Assistant and Marketing & Communications Manager at Angus Australia.
Given her involvement in the Angus Youth program, Diana has a passion for supporting youth in agriculture and believes it is integral for the up and coming stars of the beef industry to be provided access to the tools which can help them succeed, in particular in the areas of marketing and communications.
Do you have a powerful brand identity? Many of us ‘brand’ our cattle so they can be identified, but have you given any thought to building a brand identity for your business that is instantly recognisable in the marketplace? A brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.) It is best to look at branding as an opportunity to distinguish yourself in your chosen market, and not an obstacle you need to jump over. It is an opportunity to show the world who you are and what you can do for the world.