Launch of the Stock Agents Toolkit 

July 6, 2022 11:46 am

The Stock Agent’s Toolkit has been designed for stock agents across Australia and New Zealand as a clear, simple, and effective place to learn to interpret and understand the evolving amount of information available when considering purchasing registered Angus bulls.   



Stock Agents play a critical role in the transaction of information and decision making between the seedstock producer and the commercial breeder, with this in mind a series of eight short videos and summarised written content has been developed. The video content supplements the traditional written content by allowing a variety of learning styles to take advantage of the content.  

The Stock Agents Toolkit includes key components such as:  


Each of the eight modules were born out of discussion with leading stock agents in the industry, helping to identify the key areas where agents and clients could conduct some pre-game (prior to sire purchasing) discussions and planning to ensure the sires being evaluated met the client’s breeding objective and were going to contribute the most amount of genetic gain in the traits of importance first.  

Although the Stock Agents toolkit is designed for stock agents, the messages and content also relate to many seedstock and commercial Angus breeders and the benefits of using the content as a discussion point in planning for the upcoming breeding season will be long lasting for the supply chain. 

If your Stock Agency would like more information on the Stock Agents toolkit please contact Jake Phillips on 0401261217 and visit the Angus Education Centre to review the module CLICK HERE