A starring role for Verified Black Angus Beef
The Verified Black Angus Beef BBQ competition was hosted at the Angus Australia office demonstrating the full paddock to palate experience for consumers and allowing Angus producers to experience first-hand preparation of the premium Angus product they contribute to.
The Verified Black Angus Beef BBQ competition hosted at the Angus Australia office demonstrated the full paddock to palate experience for consumers and allowed Angus producers to experience first-hand preparation of the premium Angus product they contribute to.
The competition saw fifteen of the best pitmasters from around Australia go to head-to-head preparing cuts from Verified Black Angus Beef brands, NH Foods Australia’s Angus Reserve (beef cheeks and picanha), Jack’s Creek Black Angus (tritip) and Macka’s Australian Black Angus Beef (brisket), for the 260 punters in attendance.
Shannon Walker from Foxtel’s Meatstock Butcher Wars Competition was MC for the day and kept attendees entertained sharing tricks of the butcher trade and interviews with the brand owners and competing teams.
As someone who is extremely passionate about the red meat industry and the butchery trade, Shannon was thrilled to be hosting the competition and hoped that the punters would leave not only with full bellies, but with a few tricks up their sleeve to take home and hopefully a great appreciation for their local butcher.
‘Events like these are important because it brings people together and it lets people get together and learn from each other.’
‘The atmosphere is fantastic and to have some of the best teams in Australia competing, is a great outcome.’
Meat & Livestock Australia Corporate Butcher, Doug Piper was also on hand with demonstrations of a whole rump breakdown, whole blade breakdown and rib set breakdown.
With a passion for promoting Australian beef, Doug loved that the Verified Black Angus Beef BBQ Competition was bringing all facets of the supply chain together.
‘This is a great event to attend because of the education and information about what sort of cuts of meat you can use, where all the meat comes from and importantly it joins the farmer and the household together.’
‘It is giving everyone a better understanding of where the meat comes from, rubbing shoulders with the producers and being able to go home and go ‘wow’ I can make that at home.’
‘And interacting with the processors and butchers and talking with the people manning the BBQs, it all just adds to the experience.
Angus Australia’s Commercial Supply Chain Manager, Liz Pearson said that the event is run to allow producers to taste the amazing Angus beef that many producers in attendance would have contributed to the production of and allow producers to gain insight from the brand owners and the pitmasters about the beef traits they are chasing.
‘The producers are as passionate about breeding the cattle they do, as the pitmasters are about preparing the beef and it is such an important event to connect Angus producers with the people that consume the beef.’
The Grand Champions at the end of the night were the Smooth & SmOakey Salad Dodgers, sponsored by Figtree Park Angus who were experiencing their first win of the year after a few bridesmaid finishes and hoping that it might move them up the ladder in the Australian Barbecue Alliance rankings.
When the team were asked about their experience of cooking only with Angus beef for the competition and spending time with the beef producers, they were nothing but complimentary of the unique experience.
‘Working with all the meat sponsors here today and using all all Angus product was a great cooking experience.’
‘It was really interesting talking with the producers, as they are the ones putting the calves on the ground, whereas we just see the beef in the box, so I loved cooking in front of them and hope they loved the eating experience.’
Thank you to our sponsors
The Verified Black Angus Beef BBQ Competition would not have been possible without the support of our fabulous sponsors.
Diana Wood, Marketing & Communications Manager
