2024 – Australia Beef Breeding Insights, A Five Year Review
We are excited to announce the release of a comprehensive report on the 2024 Beef Breeding Insights Survey results, part of the “Enhancing Technology Adoption Across the Angus Genetic Improvement Pipeline” project (P.PSH.1063), funded by the MLA Donor Company (MDC). This initiative, led by Angus Australia, involved two in-depth quantitative surveys of Australian beef cattle producers conducted by an independent market research group.
The first survey was conducted in 2019, providing a baseline with responses from 1,023 producers nationwide. A follow-up survey was carried out in 2023 with 977 respondents to build on the initial data and evaluate changes over the five-year period, benchmarking shifts in producer knowledge, attitudes, and the prevalence of Angus and Angus-influenced cattle.
The new report presents insights from the 2023 survey, focusing on:
- The impact of educational and extension investments on technology adoption across the beef value chain.
- Producers’ skills, knowledge, and attitudes affecting technology adoption.
- The distribution of Angus and Angus-influenced cattle in both southern (temperate) and northern Australia.
To ensure the survey results accurately represented viable beef breeding enterprises, specific criteria were applied to exclude disqualifying participants, such as:
- Herd size of fewer than 20 breeding females.
- Participants under 18 years of age.
- Less than 3 years of experience.
- Non-involvement in management decision-making.
- Main enterprise not involving breeding or trading.
- Lack of intention to continue breeding cattle in the next 5 years.
This rigorous approach resulted in 977 valid responses, reflecting a broad and relevant cross-section of the Australian cattle producer community.
