2024 – Australia Beef Breeding Insights, A Five Year Review
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We are excited to announce the release of a comprehensive report on the 2024 Beef Breeding Insights Survey results, part of the “Enhancing Technology Adoption Across the Angus Genetic Improvement Pipeline” project (P.PSH.1063), funded by the MLA Donor Company (MDC). This initiative, led by Angus Australia, involved two in-depth quantitative surveys of Australian beef cattle producers conducted by an independent market research group.
The first survey was conducted in 2019, providing a baseline with responses from 1,023 producers nationwide. A follow-up survey was carried out in 2023 with 977 respondents to build on the initial data and evaluate changes over the five-year period, benchmarking shifts in producer knowledge, attitudes, and the prevalence of Angus and Angus-influenced cattle.
The new report presents insights from the 2023 survey, focusing on:
To ensure the survey results accurately represented viable beef breeding enterprises, specific criteria were applied to exclude disqualifying participants, such as:
This rigorous approach resulted in 977 valid responses, reflecting a broad and relevant cross-section of the Australian cattle producer community.