Thought leadership in agriculture through PR
For Angus breeders thought leadership can be broken into three areas, industry thought leadership; product thought leadership and organisation thought leadership. Watch Adam Ardell of C7Even explain how to use your own narrative!
Marketing and Branding GenAngus presentation
A focus on branding and communications and highlighting the importance of developing consistent professional branding for a business to be easily recognisable, as well as the importance of having a formal communications plan in place to tell your story.
Do you have a powerful brand identity?
Many of us ‘brand’ our cattle so they can be identified, but have you given any thought to building a brand identity for your business that is instantly recognisable in the marketplace?
Limestone Station Case study
The East Pilbara region of northern Western Australia is an area that sets records. It is the largest shire in the world – larger in fact than the state of Victoria,
Generous support for the Angus National Conference Angus Foundation Auction
Thanks to the generosity of attendees and dinner guests, the National Conference Angus Foundation Auction was a roaring success.
Raising over $13,000 for Angus Youth programs, the Angus Foundation Auction was held on Thursday,
Angus through the Ages Part 2: 1945-1969
While Aberdeen-Angus cattle were given the title of the poor mans breed in the first quarter century of the society, the evident increase of Angus cattle after World War II assisted in changing this stigma.
Utilising Angus in the Far North: Consolidated Pastoral Company
Angus genetics are playing a key role in the breeding program at the Consolidated Pastoral Company’s (CPC) property Newcastle Waters.
Newcastle Waters, some 10,331 km2 in area is located along the Stuart Highway approximately 400km south of Katherine and 282km north of Tennant Creek.
Utilising Angus in the Far North: Consolidated Pastoral Company
Angus genetics are playing a key role in the breeding program at the Consolidated Pastoral Company’s (CPC) property Newcastle Waters.
Newcastle Waters, some 10,331 km2 in area is located along the Stuart Highway approximately 400km south of Katherine and 282km north of Tennant Creek.
Traditional marketing tools in a digital age
Fads come and go with the times but sometimes a true fundamental tool evolves and stands the test of time. During the GenAngus presentations the participants learnt about two such tools,
A snapshot of Angus use in the North – Aileron Pastoral Holdings
Aileron Station, some 4,082 km2 in area and located approximately 130km north of Alice Springs continues to face severe drought conditions after a failed wet season. With an average precipitation of 380mm p.a.,
