Traditional marketing tools in a digital age
Fads come and go with the times but sometimes a true fundamental tool evolves and stands the test of time. During the GenAngus presentations the participants learnt about two such tools,
Rebrand VS brand refresh
In the Summer 2018 Bulletin we broke down branding concepts, and what makes your brand noteworthy. You might now be considering whether your brand is working as hard as you are,
Interacting with Social Media
Social media is a fast paced set of communications platforms that is quickly becoming one of a marketers most used tools. With 15 million Australians using Facebook alone (or 2.27 billion world wide1),
That ‘thing’
Has your business got that thing? You know, that ‘thing’ that sets you apart from your competition and makes you stand out?
Everyone has a ‘thing’, it’s just up to you to figure out what it is,
Importance of branding consistency
Consistency is not just great for creating good habits, it’s a tool that can be used to invest in yours and your businesses future. There is a lot of information available suggesting that in the world of branding,
A guide to design and image file types
So you have a new logo or design piece and you have been given a set of files by the designer, what do you do with them and who gets sent what?
Welcome to the Web
Are you online? Is your stud online? With 88% of Australians being active internet users in 2018, you could be missing out on significant marketing opportunities if you aren’t.
These days we all want quick snippets of information – What is Joe Blow from the example stud’s phone number?
Branding Breakdown
We have previously identified why you need to market your stud, brand or farm, this article will focus on setting your brand apart from your competitors.
When considering branding yourself or re-branding yourself,
Practical marketing for the Angus producer
Everybody talks about how as Angus Breeders, having a brand and marketing it are vital to create more awareness for your enterprise, and at Angus Australia we understand it can seem complex or overwhelming,
