New year, new bull selling season!
Even though it feels like the spring bull selling season has only just finished, attention is now turning to the Autumn selling season. Angus sales are scheduled to kick off in Western Australia at the end of January,
2021 Summer Bulletin available
The 2021 Summer Bulletin is now available to view. Read all about: Fertile, Functional Females in Demand; Behind the Beef – The Commercial Advantage of Angus Cattle; Angus CONNECT; Who are the ASBP Cohort 11 Sires?;
“Behind the Beef” Episode 5 – A Year in Review and a Merry Christmas from us to you!
As the 2020 draws to a close and we start to turn our attention to the festive season and the new year of 2021, Angus Australia has looked back at the year that was for the society and our members in the latest episode of the Behind the Beef podcast (now available just in time for Christmas!).
“Behind the Beef” Episode 4 – The Commercial advantage of Angus Cattle
Behind the Beef is back, and episode 4 focuses on the commercial advantage of Angus cattle. As many know, there has been a current boom in the markets for commercial and seedstock cattle and front and centre is Angus.
Angus Producer Marketing Crash Course Part 1: What is marketing?
You’re an Angus producer, you’ve developed your animals, and your business is in a pretty good place, but is that enough? How can you go bigger and better?
Angus Australia has developed a series of marketing basics;
Marketing history – movements that shaped the way we communicate
How we communicate as a society directly shapes the way marketers interact with consumers. As we look back on the past 100 years of Angus Australia it is clear that marketing has played a significant role in shaping the breeds image to what it represents today.
Staying ahead of the game
Angus Street gave delegates an insight into the AuctionsPlus business and how they began trading livestock electronically pre internet, pre world wide web and pre blockchain.
It is a business that has grown and developed across the ages and remained a relevant cog in the beef industry.
SWOT’s next?
In the article ‘Traditional marketing tools in a digital age‘ we looked at the humble SWOT analysis and how it is one of the most simple yet insightful marketing tools you can use.
Understanding Target Markets
Marketing is a business of people, it is who you engage with, how you engage with them and making people engage with you. A target market sets the foundations of any marketing strategy as it defines who It is your business will resonate with.
Balancing your marketing in digital age
Australians love the internet, from a population of 24 million, 20 million people are online and 18 million people are on social media and when it comes to livestock producers almost 100% of people are online.
