Balancing your marketing in digital age
Australians love the internet, from a population of 24 million, 20 million people are online and 18 million people are on social media and when it comes to livestock producers almost 100% of people are online.
Thought leadership in agriculture through PR
For Angus breeders thought leadership can be broken into three areas, industry thought leadership; product thought leadership and organisation thought leadership. Watch Adam Ardell of C7Even explain how to use your own narrative!
Marketing and Branding GenAngus presentation
A focus on branding and communications and highlighting the importance of developing consistent professional branding for a business to be easily recognisable, as well as the importance of having a formal communications plan in place to tell your story.
Do you have a powerful brand identity?
Many of us ‘brand’ our cattle so they can be identified, but have you given any thought to building a brand identity for your business that is instantly recognisable in the marketplace?
Traditional marketing tools in a digital age
Fads come and go with the times but sometimes a true fundamental tool evolves and stands the test of time. During the GenAngus presentations the participants learnt about two such tools,
Rebrand VS brand refresh
In the Summer 2018 Bulletin we broke down branding concepts, and what makes your brand noteworthy. You might now be considering whether your brand is working as hard as you are,
Interacting with Social Media
Social media is a fast paced set of communications platforms that is quickly becoming one of a marketers most used tools. With 15 million Australians using Facebook alone (or 2.27 billion world wide1),
That ‘thing’
Has your business got that thing? You know, that ‘thing’ that sets you apart from your competition and makes you stand out?
Everyone has a ‘thing’, it’s just up to you to figure out what it is,
Importance of branding consistency
Consistency is not just great for creating good habits, it’s a tool that can be used to invest in yours and your businesses future. There is a lot of information available suggesting that in the world of branding,
A guide to design and image file types
So you have a new logo or design piece and you have been given a set of files by the designer, what do you do with them and who gets sent what?
