Surveying the red meat industries for improved profitability

November 13, 2017 10:49 am

The Australian red meat industry supply chains have become a very good sharing product, and much work is now underway to make progress on sharing the information.

All stages of the red meat supply chains have benefited from developments such as breeding, animal welfare and export promotion, and in across-the-board improvements in the quality of product and process. The Meat Standards Australia (MSA) program has played an important role in improving profitability of the supply chains.

There is now fresh consideration being given to quality, particularly MSA’s innovation around eating quality, can be better used to improve profitability across the industry.

The University of New England is conducting pioneering research that seeks to place a value on product quality information, and to compare the values expressed at the different levels of the supply chain. It also investigates the incentives for sharing of information along the chain.

A core element of the research is a survey for those in the red meat supply chain. The questionnaire takes about 20 minute to complete online.

The survey:

  • involves around 40 short multiple choice questions which are answered anonymously online
  • takes about 20 minutes to complete;
  • concerns the measurement, sharing and use of product quality, and the value placed on the information;
  • addresses all actors in the red meat supply chain and all types of commercial entity – big and small, urban and rural;
  • is a vital step in future planning for competitive supply chain design and management in the Australian red meat industry.

The data being collected for this research will never be used in a way that identifies any survey respondent.

There are no questions of a personal or financially sensitive nature.

To learn more about this survey and/or take part in it take part in it, please CLICK HERE or email

This project has been approved by the Human Research Ethics Committee of the University of New England (Approval No HE17-242 Valid to 01 November 2018)

Please feel free to contact the researchers with any questions about this survey and the research, by emailing Professor Derek Baker on or via UNE’s Centre for Agribusiness CLICK HERE